The Automobile Museum was born in 1932 by an idea of Cesare Goria Gatti and Roberto Biscaretti di Ruffia, two of the historical creators of the FIAT. Closed for restoration works since 2005, it has been reopened in 2011. The renewal project is a work by architect  Zucchi and is eriche by the Francois Confino mounting.
The exhibition, exposed on three floors, is organized in three sections: Automobile and the XX century, Automobile and Man, Automobuile and Design. With the guided visit, which lasts about one hour and a half,  the visitor will learn cars evolution story, witness and protagonist of the modern society changes.